A spread of delicious Japanese dishes

What to Eat in Japan: 15 Must-Try Foods for First-Timers (2026)

Food alone is reason enough to visit Japan. Beyond the famous sushi and ramen, there’s a whole world of flavors waiting. Here are 15 must-try Japanese foods for first-timers — and how to enjoy them. The Classics You Can’t Miss Sushi & Sashimi — try a conveyor-belt (kaiten) sushi spot for fun and value Ramen — regional styles differ; slurping is encouraged Tempura — light, crispy battered seafood and vegetables Tonkatsu — breaded, deep-fried pork cutlet with cabbage Udon & Soba — comforting noodle bowls, hot or cold Street Food & Casual Eats Takoyaki — octopus-filled batter balls (Osaka favorite) Okonomiyaki — savory cabbage “pancake” you sometimes grill yourself Yakitori — grilled chicken skewers, perfect with a drink Gyoza — pan-fried dumplings Onigiri — rice balls from any konbini; cheap and delicious Must-Try Experiences Wagyu beef — melt-in-your-mouth; try it as yakiniku or steak Sukiyaki / Shabu-shabu — hot pot cooked at your table Kaiseki — traditional multi-course fine dining Matcha sweets — parfaits, ice cream, and wagashi Kakigori — fluffy shaved ice (a summer essential) Ordering Tips for First-Timers Many restaurants have ticket machines — buy a ticket, hand it over Plastic food displays and photo menus make ordering easy Say “osusume wa?” (what do you recommend?) Tipping is not expected — don’t leave money on the table Convenience stores and depachika (department store food halls) are great, cheap options Quick Summary Don’t stop at sushi/ramen — try tempura, tonkatsu, udon/soba Street food: takoyaki, okonomiyaki, yakitori, gyoza, onigiri Splurge once on wagyu, shabu-shabu, or kaiseki Cool off with matcha sweets and kakigori in summer Use ticket machines, photo menus, and remember: no tipping Come hungry — Japan rewards curious eaters at every price point, from ¥150 onigiri to unforgettable wagyu.

June 27, 2026 · 2 min · Japan Insider Team
A selection of Japanese souvenirs and snacks

Best Souvenirs to Buy in Japan (2026): What Travelers Actually Love

Souvenir shopping in Japan is half the fun of the trip — but the choices can be overwhelming. Here are the souvenirs (omiyage) that travelers actually love and use, organized by type, with tips on where to buy them. Snacks & Sweets (Always a Hit) Regional KitKats — matcha, sake, and seasonal flavors you can’t get abroad Tokyo Banana and other famous regional sweets Konbini snacks — surprisingly great and cheap (grab a variety) Matcha-flavored everything — chocolate, cookies, candy These are cheap, light, and loved by everyone back home. ...

June 24, 2026 · 2 min · Japan Insider Team
A scenic train heading out of Tokyo into the countryside

Best Day Trips from Tokyo for First-Timers (2026 Guide)

Tokyo could fill your whole trip — but spending one or two days exploring nearby towns gives you temples, hot springs, nature, and Mt. Fuji views without changing hotels. Here are the best day trips from Tokyo for first-time visitors, all reachable by train. Hakone — Hot Springs & Mt. Fuji Views About 1.5 hours from Tokyo, Hakone is the classic onsen (hot spring) escape. Soak in an onsen with mountain views Ride the Hakone Ropeway over volcanic valleys On clear days, see Mt. Fuji across Lake Ashi Tip: the Hakone Free Pass covers most local transport Kamakura — Temples & the Great Buddha About 1 hour away, Kamakura is a seaside town full of history. ...

June 22, 2026 · 2 min · Japan Insider Team
Traveler using a smartphone map on a Japanese street

Staying Connected in Japan 2026: SIM Cards, eSIM, and Pocket Wi-Fi Compared

Internet access is essential in Japan — for maps, translation, train apps, and mobile payments. Free Wi-Fi exists but is patchy, so most travelers get their own connection. Here’s how the three main options compare in 2026. The Three Options Prepaid SIM card — a physical card you swap into your phone eSIM — a digital SIM you install by scanning a QR code Pocket Wi-Fi — a small rental router you carry eSIM — Best for Most Modern Phones If your phone supports eSIM (most recent iPhones and Android flagships do), this is usually the easiest option in 2026. ...

June 20, 2026 · 2 min · Japan Insider Team
Tapping an IC card at a Japanese train station gate

Paying in Japan in 2026: IC Cards, Cash, and Mobile Suica — A Tourist's Guide

“Is Japan a cash-only country?” It used to be mostly true — but by 2026, paying as a tourist has become far easier. Here’s how money works on the ground, so you’re never caught out at a ticket gate or a small restaurant. The Short Answer Japan is now a hybrid: cards and IC tap payments work in most cities, but cash is still essential in some places. Carry a little of both. ...

June 18, 2026 · 2 min · Japan Insider Team
Mount Fuji rising above the clouds at sunrise

Climbing Mount Fuji in 2026: A First-Timer's Complete Guide

Climbing Mount Fuji (Fuji-san, 3,776m) is on countless travelers’ bucket lists — and summer is the only time most people can do it. The official climbing season runs from early July to early September, when the trails, mountain huts, and facilities are open. Here’s what a first-timer needs to know. ⚠️ Rules, fees, and reservation systems for Mt. Fuji have changed in recent years and may change again. Always check the official prefectural climbing websites before you go. ...

June 16, 2026 · 3 min · Japan Insider Team
A hot summer day in a Japanese city with bright blue sky

How to Survive Japan's Summer Heat: A Traveler's Survival Guide

If you’re visiting Japan between late June and September, prepare for heat and humidity that can catch first-time visitors off guard. Daytime temperatures regularly hit 33–37°C (91–99°F), and the humidity makes it feel even hotter. The good news: Japan is extremely well-equipped for summer, and with a few local habits you can stay comfortable and safe. Understanding Japan’s Summer Japan’s summer arrives in two phases. First comes tsuyu (the rainy season) in June, then the 真夏 (midsummer) heat from mid-July through August. The combination of high temperature and high humidity is what makes it tough — your sweat doesn’t evaporate easily, so your body struggles to cool down. ...

June 14, 2026 · 3 min · Japan Insider Team
Japanese summer fireworks lighting up the night sky over a river

Japanese Summer Fireworks (Hanabi): The Complete Guide to Japan's Most Magical Season

If you visit Japan between July and August, do not miss a hanabi taikai (花火大会) — a summer fireworks festival. These are not the 15-minute displays you might know from home. Japanese fireworks festivals launch tens of thousands of shells over one or two hours, drawing crowds of hundreds of thousands. It’s one of the most quintessentially Japanese experiences you can have. What Makes Japanese Fireworks Different Japan treats fireworks as a refined art form. Pyrotechnicians compete to create the most perfect starmine bursts and giant shakudama shells that bloom in concentric, color-changing circles. ...

June 12, 2026 · 3 min · Japan Insider Team
Hydrangeas blooming in the rain at a Japanese temple

Rainy Season in Japan (Tsuyu): Why June Might Secretly Be the Best Time to Visit

Ask any travel guide about visiting Japan in June and you’ll get the same warning: “It’s rainy season — avoid it.” As someone who lives here, let me tell you a secret: tsuyu (梅雨) is one of the most underrated times to visit Japan. What Exactly Is Tsuyu? Tsuyu, literally “plum rain,” is Japan’s rainy season. It typically runs from early June to mid-July, moving north from Okinawa (which starts in May) to Tohoku. Hokkaido barely gets a rainy season at all. ...

June 10, 2026 · 3 min · Japan Insider Team

Japanese AI and Tech Gadgets 2026: What's Trending in Japan Right Now

Japanese AI and Tech Gadgets 2026: What’s Trending in Japan Right Now Japan has always been ahead of the curve when it comes to technology adoption — and 2026 is no exception. Walk into any Yodobashi Camera or Bic Camera store in Tokyo this month, and you’ll notice something different: entire sections dedicated to AI-powered wearables, rows of sleek smart glasses, and interactive AI health devices that were pure science fiction just two years ago. ...

May 30, 2026 · 7 min · Japan Insider Team