Hydrangeas blooming in the rain at a Japanese temple

Rainy Season in Japan (Tsuyu): Why June Might Secretly Be the Best Time to Visit

Ask any travel guide about visiting Japan in June and you’ll get the same warning: “It’s rainy season — avoid it.” As someone who lives here, let me tell you a secret: tsuyu (梅雨) is one of the most underrated times to visit Japan. What Exactly Is Tsuyu? Tsuyu, literally “plum rain,” is Japan’s rainy season. It typically runs from early June to mid-July, moving north from Okinawa (which starts in May) to Tohoku. Hokkaido barely gets a rainy season at all. ...

June 10, 2026 · 3 min · Japan Insider Team
People bowing in greeting at a traditional Japanese building

Japan Etiquette Guide: 20 Rules Every Visitor Must Know

Why Etiquette Matters in Japan Japan is one of the world’s most high-context cultures — meaning that a great deal of communication happens through behavior, social norms, and unspoken rules rather than explicit words. The Japanese concept of meiwaku (迷惑) — causing inconvenience or disruption to others — is taken seriously, and social cohesion depends on shared behavioral standards. The good news: Japanese people are remarkably forgiving of foreign visitors who make honest mistakes. Simply attempting to follow customs, even imperfectly, earns genuine appreciation. The goal isn’t perfection — it’s showing respect. ...

May 13, 2026 · 6 min · Japan Insider Team
A sleek white Shinkansen bullet train at a Japanese station

The Shinkansen: Japan's Bullet Train — Everything You Need to Know

The World’s Most Reliable Train On October 1, 1964 — timed precisely to coincide with the opening of the Tokyo Olympics — Japan launched the world’s first high-speed rail service: the Tokaido Shinkansen between Tokyo and Osaka. Running at up to 210km/h on its debut, it was unlike anything the world had seen. Six decades later, the Shinkansen network spans 3,000+ kilometers, connects Hokkaido to southern Kyushu, and carries over 150 million passengers per year. Its average delay? Under 54 seconds — measured across all delays, including weather events and accidents. For pure operational precision, nothing in the world matches it. ...

May 12, 2026 · 5 min · Japan Insider Team